Know your audienceĮffective risk communication should consider the psychological, social, cultural and political forces influencing how people comprehend, perceive, and react to risk. The information needs to be understood, trusted and acted upon. It’s not enough to share risk information. The controversy illustrates the challenges of risk communication. The controversy illustrates the challenges of risk communication While the message on the stickers was clear, it left local communities confused and frustrated: several weeks after the disasters, many thought it should be safe to return home. Red and yellow stickers were pasted on homes and buildings deemed “dangerous, affected, or insanitary”. Is it safe to return home? This was the question faced by communities in New Zealand following the devastation wrought by the Auckland floods and Cyclone Gabrielle last month. Effective risk communication should consider the psychological, social, cultural and political forces influencing how people comprehend, perceive, and react to risk.
0 Comments
Leave a Reply. |